Archive for September, 2011

Gamification start-up Badgeville is celebrating its one-year anniversary with an ambitious new effort that looks to build a social network out of any website. Badgeville’s Social Fabric technology allows a website to quickly add a host of real-time social features that charts user behavior, updates users on their on-site activities and allows people to follow any piece of content or fellow users.

Kris Duggan, CEO of Badgeville, said that with Social Fabric, social sharing goes up 100 percent, and user generated content increases by 50 percent. Page views also go up 20-30 percent. Websites can start to enjoy some of the engagement that has made Facebook so sticky.

You can read the whole article at http://gigaom.com/2011/09/12/badgeville-turns-any-website-into-a-social-network/

The Wall Street Journal at http://blogs.wsj.com/venturecapital/2011/09/02/the-daily-start-up-start-ups-turning-everything-into-a-game/# reports “Gaming start-ups are all the rage, but a new crop of companies is putting a new twist on gaming — they’re turning everything into a game. Once the domain of lone California start-up Bunchball Inc., the so-called gamification sector–which aims to apply game mechanics to non-game environments–is growing fast, VentureWire reports. Start-ups aiming to bring gamification to their enterprise customers are seeing more customer traction as the concept becomes widely understood. …”