Archive for the ‘News’ Category

This week at Google I/O, Google is making the Google Prediction API generally available. One really interesting feature is the automatic flagging of content.

The Google Prediction API can be used by almost any app to recommend the useful, extract the essential, and automate the repetitive. For example:

• Recommend a new movie to a customer.
• Identify most important customers.
• Automatically tag posts with relevant flags.

For example, Ford Motor Co. Research is working to use the Prediction API to optimize plug-in hybrid vehicle fuel efficiency by optionally providing users with likely destinations to choose from, and soon, optimizing driving controls to conserve fuel. Because the API is a cloud-hosted RESTful service, Ford has been able to access its computationally-intensive machine learning algorithms to find patterns that rank potential destinations based on previous driving paths. Ford will be demonstrating their work at the API’s I/O Session.

For more info see:

http://googlecode.blogspot.com/2011/05/google-prediction-api-helps-all-apps-to.html

bynd.com has done some research to try to understand the difference between what people are saying online compared to the actions of early adopters and the views of the rest of the US population when it comes to their mobile check-in habits. The results have been published as an article in Mashable, including an infographic pointing out the motivations behind this new habit.

You can find the article here: http://mashable.com/2011/05/04/social-location-apps-study/

published an article and an infographic about why people do check-in

http://aggregame.com/

2010 was an incredible year for the electronic entertainment industry. Video games have never been so mainstream, and the gaming industry truly thrived across all social media. This video summarizes 2010, as seen by http://AggreGame.com

Read more here: http://aggregame.com/news/2011/04/29/2010-a-gaming-year-in-review-video/

Or watch the video directly at http://www.youtube.com/watch?v=Jrye5CTzZbw

ISFE has published its 2010 European Consumer Survey, the broadest, most in-depth study of adult gamers and non-gaming parents in Europe. The survey shows expanded demographic of gamers.

You can download the full report here as well as the EU infographics and Press Release here.

By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc. By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.

“Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change,” said Brian Burke, an analyst at Gartner. “Enterprise architects, CIOs and IT planners must be aware of, and lead, the business trend of gamification, educate their business counterparts and collaborate in the evaluation of opportunities within the organization.”

You can read the whole press release at http://www.gartner.com/it/page.jsp?id=1629214