Facebook and Social Networking Penetration in Europe (via comScore)
Sunday, May 29th, 2011
“By the end of 2010, Facebook was the leading social networking site in 15 of the 18 European markets included in this report. Only the Netherlands, Poland, and Russia have other social networks – in each case a home grown site – with audiences larger than Facebook. With 48 percent monthly penetration of the internet user population in the Netherlands, Facebook currently ranks second to Hyves, while it also ranks second in Poland with 55.5 percent penetration behind Nasza-klasa.pl. It should be noted, however, that Facebook is growing rapidly in both those markets. In Russia, Facebook has its lowest penetration in Europe at 18.8 percent, currently lagging behind leaders
Vkontakte, Odnoklassniki, and Mail.ru – My World.”

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