If you could plan your diet so that you got paid every time you chose a salad over a burger, would you chose the salad?

IBM “Master Inventor” Michael Paolini believes being rewarded in real time for improving one’s habits is exactly what will affect human behavior and help people become healthier. One of the inventors of a new IBM patent “Providing consumers with incentives for healthy eating habits”, Paolini says the “method, system, and program” was created so that it can be implemented in a variety of ways to accommodate groups with very different needs – be it your health insurance company, your gluten-free diet group, or your employer. But in order for the program to work, use of the system must be voluntary and trust has to first be established.

You can read the whole article at http://www.foodandtechconnect.com/site/2012/01/23/new-ibm-patent-allows-licensees-to-incentivize-good-eating-habits/