INSEMTIVES » fun theory

In London, public transport travel gets gamified (via springwise.com)

gtorodelvalle — Thu, 21 Apr 2011 17:40:34 +0000

We’ve already noted the rise of gaming as a way to create engagement among consumers, but we didn’t expect to see it applied so soon to something as seemingly mundane as public transport. Sure enough, though, Chromaroma is a new application from UK-based Mudlark that turns Tube travel in London into a rewarding game.

You can find all the information at http://www.springwise.com/gaming/chromaroma/

The fun theory

omorozova — Mon, 16 Nov 2009 12:38:30 +0000

Have a look at the thefuntheory.com. The Website is dedicated to the thought that fun is the easiest way to change people’s behaviour for the better.

Making the glass recycling, taking stairs instead of elevator or throwing rubbish fun to do, increases the amount of participants enourmously (see the videos on thefunttheory.com).

Giving people some fun in return motivates them for doing the right thing such as hand washing or red light respecting.