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INSEMTIVES - Incentives
for Semantics
INSEMTIVES is now on Twitter! Just follow us to get the newest and hottest updates from the INSEMTIVES project and blog.
Co-located with the 7th Extended Semantic Web Conference (ESWC 2010)
as part of the SemWiki 2010 workshop.
30th May – 3rd June, 2010, Heraklion, Greece
http://www.eswc2010.org/
Deadline for submission: 09.04.2010 (12.00 AM, GMT)
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Awards
Win attractive prizes at the INSEMTIVES Game Idea Challenge!
Summary
Useful semantic content cannot be created fully automatically, but motivating people to contribute to this process remains challenging. Our project INSEMTIVES revisits fundamental design issues of semantic-content authoring tools in order to find out which incentives speak to people to become engaged with the Semantic Web, and to determine ways in which such mechanisms can be transferred into technology design. Hiding the technicalities of knowledge engineering, semantic annotation and data integration behind captivating, entertaining games seems to be a promising approach to achieve this goal.
As part of the INSEMTIVES game challenge we are looking for colorful, innovative ideas with a twist for new “games with a purpose”. The purpose, of course, is primarily the creation of useful semantic content, but there are no bounds to your creativity. To get some inspiration, you can have a look at some of our games: OntoPronto and OntoTube, which are about the development and population of an ontology, and the semantic annotation of video content, respectively. Other relevant topics could include the annotation of text, music files, photo collections, but also the interlinking of RDF data sets, their curation, the alignment of data sources, or any other aspect that facilitates the uptake of the Semantic Web.
Format
The ideas should be submitted in PDF format per email to games@sti2.at. The text should not exceed five pages and follow the outline below:
What Semantic Web-related aspect will this game solve? What will attract people to play this game? What is innovative in your idea?
Explain the game scenario: Is it a multi-players or a single-player game? Is there any time restriction? What is the target of the game? What makes your game entertaining? How do you prevent cheating?
How will your game look like? Describe the game interface and provide some pictures, either as screenshots or as hand-made sketches.
Explain how the game creates semantic content, that is, how user inputs are translated into RDF(S), OWL etc.
Explain how can you test whether the semantic content that the game creates is useful.
Review Process
The submitted game ideas will be reviewed by 3 reviewers according to its novelty, entertainment and Semantic Web-related impact value. The awards ceremony will be held at the European Semantic Web Conference as part of the SemWiki 2010 workshop.
Reviewers
Important Dates
Contact Information
Katharina Siorpaes
STI Innsbruck, Austria
Email: katharina.siorpaes@sti2.at
We were inspired by the Mozilla’s “Blog of metrics”. And we want to share some information about it here.
The Blog is focused on collecting, analyzing, and sharing various metrics about Mozilla’s products and enlightens the quantitative aspects of marketing and strategy. The Blog aims at improving of Mozilla’s performance on the Web.
The world of Mozilla includes many Firefox related feedback mechanisms. Crash reporting, Bugzilla and spreadfirefox.com represent some of them. Furthermore, the Mozilla team carries out the surveys about updates of Flash Player, updates of Firefox, as well as about Firefox uninstalling. The received feedbacks help Mozilla’s team to improve the Firefox and to contribute to its adoption.
The metrics help to investigate what incentives motivate the user to participate in the surveys, what design of the feedback forms provokes the most feedback, or what prevents the users from upgrading the Firefox. The upgrading of Firefox and reporting about crash on the Web pages help the Mozilla team to improve the Firefox technology. When the user updates Firefox, he receives the better version of the Web browser. The same evidence functions for the Flash update. Many sites can’t be downloaded appropriately if the users don’t have Flash or have non-updated version of Flash that doesn’t work properly.
By giving feedback about crashed sites, the user helps unconsciously to improve the Firefox. So the users contribute to the development of their Web browser and thus get the profit of their contribution later by Web surfing with the new and more powerful versions of Firefox.
The same model functions by INSEMTIVES: The project aims at developing the technology that motivates the users to solve the tasks for the creation of the Semantic Web. The Semantic Web will make the Web the better place, where the user can faster find the needed information and enjoy the using of the better product.
We find the survey results of Mozilla’s team about the participatory design quite interesting for our project. Here are some of them:
1) The implementation of the pop-up in the middle of the window with the offer to take part in 5 minutes survey (instead of having the feedback button at the bottom of the screen) increased the amount of participants enormously. Moreover (and that is really important!!!), only one or two people out of 700 total comments said something negative about the pop-up itself. http://blog.mozilla.com/metrics/2009/08/18/cats-love-firefox-support/
2) The Mozilla team runs the tests where they investigate what color of Firefox download button causes more clicks. With a 1% lift the winning color was green and 1% translates to nearly 2 million downloads annually that is, 2 million more potential Firefox users. Such optimization testings are run quite often by Mozilla team and the colors are optimized according to the survey results.
http://blog.mozilla.com/metrics/2009/06/19/firefox-is-green/