INSEMTIVES - Incentives
for Semantics
Stefanie Hermann from the Reutlingen University in Germany has recently completed her master’s thesis on gamification. You can access an extract of this master’s thesis including research results and empirical data ascertainment adjusted for the interview of gamification experst at http://es.scribd.com/ivan3856/d/79357823-Stefanie-Hermann-Gamification-Master-Thesis-Extract
Amid booming consumer spend on PC social networking games in 2010, Zynga managed to pad its market share lead over the other top operators, based on the success of its CityVille and FarmVille offerings, new IHS Screen Digest (NYSE: IHS) research indicates.
Consumer spend on Zynga’s PC social networking games and its revenue from lead generation and advertising activities amounted to $544 million in 2010, giving it 39.1 percent share of the global market, a 4.2 percentage point increase over 2009. This represented the largest increase among the Top 5 operators.
The IHS Screen Digest market ranking of the Top 5 PC social networking game operators is presented in the attached table. The market sizing of PC social network games combines consumer spend on both microtransactions and operator revenues that have been derived from lead generation and advertising.
bynd.com has done some research to try to understand the difference between what people are saying online compared to the actions of early adopters and the views of the rest of the US population when it comes to their mobile check-in habits. The results have been published as an article in Mashable, including an infographic pointing out the motivations behind this new habit.
You can find the article here: http://mashable.com/2011/05/04/social-location-apps-study/
published an article and an infographic about why people do check-in
You can get it at: http://altaplana.com/TA2009
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