Games Startups! What You Need To Know To Succeed In The Competitive Social Games Market (via: socialtimes.com)Tuesday, May 31st, 2011
“Without question, the social gaming market is the newly hot space in the game industry. Some of the leading developers have emerged as companies only in the last few years and in that time have managed to gather tens of millions of both dollars and users from these games. With these outstanding numbers and increasing sociality of games not only on the web, but on mobile and console platforms as well, it seems like a very attractive market to enter. However, for all its potential, it’s a place that many independent developers and traditional game publishers are having difficulty being successful in. The reason for this is because these games are overwhelmingly financed by microtransactions of virtual goods, and knowing how to inspire users to pay you for virtual goods is something that’s not easy to master.
This article will attempt to shed light on these economics within the social games market, what kind of opportunity exists for new entrants, and provide strategies that independent developers with limited resources can use to make a successful entry into the market. This article is one of a two part series that will focus on strategies independent developers can use to be successful. The next will focus on strategies for publishers to enter the space.”